Digital marketing tends to get outsourced for one of two reasons: there isn’t enough time to do it consistently in-house, or the work has grown beyond what one generalist can reasonably cover — content, social, paid ads and email all pulling in different directions.
A useful signal is inconsistency: if your posting schedule, campaigns or email sends are irregular simply because no one owns them full-time, that’s a sign the function needs dedicated support.
Outsourcing doesn’t have to mean losing strategic control — it should mean the strategy actually gets executed consistently, with clear reporting so you can see what’s working.