Consistent lead generation depends less on any single tactic and more on repeatable process — the same prospecting, outreach and follow-up steps run week after week, rather than in bursts.
A simple structure works well: define your ideal prospect clearly, research before reaching out, and follow up on a schedule rather than only when it comes to mind.
Tracking everything in a CRM — even a simple one — makes the difference between a process you can improve over time and one that resets every quarter.